The Seinfeld Strategy

The Seinfeld Strategy

The Seinfeld Strategy

Hold on to your hats, folks, I’m about to blow the roof off one of the best kept secrets in business!

I hope you aren’t offended by the C word – it’s not a word that successful people take lightly. Are you ready for this? Alright, here goes…

Consistency.  Ta-Da!

Whaaat? That’s not a secret?  Then why do so few people practice it?

Also, you might be curious as to why am I choosing to use my one blog post this week on such a riveting topic.  The simple answer is because it’s IMPORTANT, you guys!

If you want results in your business, you need to be consistent.  Unfortunately, it’s not something that you can sit on the fence with – like how I try to tell myself that I sometimes consistently exercise – either you are you aren’t consistent.

So, I know a few burning questions on everyone’s mind must obviously be:

  1. What does consistency look like?
  2. How do you develop this business propelling skill?
  3. How can it benefit your business?

I read a story about a young comedian that had the opportunity to seek advice, on how to improve his act, from Jerry Seinfeld – a man that has amassed hundreds of millions of dollars through the business of comedy.

He told the young man that if he wanted to get better he had to practice and write EVERY DAY.  He told him to go get a year-long calendar and hang it on his wall.  Every day that he practiced honing his craft he was to put an X on the calendar.  You know what he told him next? 

He said when you do it for a few days in a row, it creates a chain, the only thing you need to do is NOT break the chain. 

The “Seinfeld Strategy” is born.

Show up EVERY SINGLE DAY.  I’ve said it before and I will most certainly say it time and time again, one percent daily improvement, guys.  In just over three months, that’s one hundred percent better than you are today.  Can you even IMAGINE what that will do for you?

The outcome is exponential.  Your clientele sees it, your colleagues see it, YOU see it as your skills improve and your fears lessen.

Your results will directly reflect your consistency. 

For instance, by sometimes consistently exercising I get the results you would imagine from only doing the work part time. I feel pretty good and then I go eat a donut because I don’t see my six pack, like, right now.

If I just showed up each day and improved by one measly percent daily, I could have reached my goal ages ago. By only showing up when I feel inspired or motivated, I am virtually starting from scratch, each and every time.  Boo-urns.

Build this habit.  I cannot stress this enough. Find someone to help you stay accountable – a friend, a colleague, your dog, whomever.

Just keep showing up.

What To Do When Someone Unsubscribes

What To Do When Someone Unsubscribes

What To Do When Someone Unsubscribes

*GASP*

It happened.  Someone hit the dreaded unsubscribe button.

You’re suddenly (re)questioning EVERYTHING about your business because someone didn’t like what you were putting out there.

Here’s my best advice on what to do about it…

*Change absolutely everything you’ve been doing and work super hard to accommodate the unsubscriber. (*dripping with sarcasm)

Seriously though…

Say “Thank you. Next!”

There is so much NOISE out there and the fact that they were intrigued enough to check you out in the first place says something about what you’re up to so be thankful for it.

It’s okay if people don’t resonate with what you have to say.

In fact, it’s kinda important that some don’t. If you want to find your dream clients, I ENCOURAGE you to polarize your audience!

That means STOP TRYING TO MAKE EVERYONE HAPPY. It won’t happen and, in the end, you’re giving away valuable time and energy to people that were never going to buy from you anyway.

More often than not, it’s not about you.  It’s about what the client needs and where they’re at in their own journey. 

They aren’t hitting that unsubscribe button to punish you.  They’re clearing shit that isn’t helping them get what they need at that specific time.  We should applaud that. (And possibly take a look at what you could clear from your own inbox that isn’t currently serving you?)

Focus on the tens, hundreds or thousands that DO want and need what you’re offering.

Show up as YOU, continue to add value and the next time someone hits the unsubscribe button remember to take a second to say “Thank you. Next!”. 

​Cheers!

Marketing Essentials (3/6)

Marketing Essentials (3/6)

Convert

Wowsers!  It’s been a quick minute since I gave you part 3 of this series and for that, I apologize.

I absolutely can’t apologize for WHY it’s taken so long to write part 3.  I have been toiling away over my amazing new quiz (Reveal Your Secret ‘Friends’ Alter Ego to Confidently Create More Clients in Your Biz!)

​That’s right, I made you guys a quiz that tells you which Friends character you are and then I send you a free 11 page PDF that outlines your strengths, business tips and more, specific to you. I am IN LOVE with it!

SO, I’m back now and I’m here to tell you all about the third step in our RECEDE marketing system.

We know how many people we need to REACH and we know how we are going to EDUCATE them. Now we want to CONVERT them into clients.

This is where the rubber hits the road.  You have diligently provided the education and value that your target market is desperate for and now, they want to take it a step further. Woo-hoo!

How do we help them do that?

We use a funnel. (Not like in the kitchen!)

We set up a sales funnel that starts them with something small – a freebie/opt-in gift (aka, we bribe them a little bit with a super valuable gift in exchange for their email address because nobody hands out their email all willy-nilly anymore… that shit’s like currency!)

Now that they’re on your email list, we send them through something called a nurture sequence which is a series of emails that shows them WHY they want to a)keep getting emails from you and b) potentially work with you.

My sequence is seven emails long and provides lots of info and bonuses, including a free strategy call with me. This call is the next opportunity to engage with potential clients.  I can find out what they actually want and whether it would be a good fit for BOTH of us, if we worked together. If it’s a good fit, I make an invitation to work with me.

If they don’t take me up on the free call, they are still on my email list and I can CONSISTENTLY send out value-packed emails and offers that will benefit them.  This creates a warm market where they’re getting to know, like and trust me so when I offer them something that speaks to them, they’re ready to jump in.

That’s so much nicer than me shoving my stuff down their throat and them hating me for it.

Do you have a funnel or conversion system in place?  

Marketing Essentials (3/6)

Marketing Essentials (2/6)

Educate

Here we go, guys! Part two of my marketing series. 

Last week we talked about your reach (if you missed that go here to get caught up because, as systems go, we like to do things in order).

Today we are talking about EDUCATING your peeps (I don’t know if I’ve ever used that word before…) so if you’re feeling stuck in your marketing, aren’t sure how it all works or even just need a refresher, read on to take your marketing to the next level.

I’ve said it before and I’ll say it again, remember that we’re working with a SYSTEM and systems love ORDER.  Our order looks like this…

Now that you know HOW MANY people you need to reach and HOW you’re going to reach them, you need to let them know that they can trust you. You do that by educating and offering value.

You know when you see people coming up to your door and you know they’re trying to sell you something so you just stand really still until they stop ringing the doorbell?

You don’t want to be the person ringing the bell and you sure as hell don’t want to force someone to play statue on their own turf.

People have to trust you if they’re going to buy from you. Show them why YOU’RE the one they should trust.

Educating your audience can be done in so many ways. Let’s look at just a few of them:

  • A value packed social media post where you solve a problem
  • Offer a webinar or masterclass that outlines your process or gives key steps
  • Host a fun make and take party if you sell products
  • Email them or private message them about a similar experience and how you solved it
  • Share a piece of your program or offer for FREE
  • Valuable connections or resources to help them in their journey

Whatever it is, make sure that you are offering value and a solution to something that your client struggles with, is interested in or just generally needs more information on.

When you show them that they can get results with the information or EDUCATION you provide, their trust in you increases exponentially and that makes them interested in your product.

This is short and sweet but I think you get the point.  Just to recap, though, market the VALUE of your business by educating them. The End.

As always, if you need support or have a question on any of this, hit me up here kristi.d.rae@gmail.com.

Cheers!

Marketing Essentials (3/6)

Marketing Essentials (1/6)

Marketing Essentials - Reach (1/6)

Buckle up folks!

I’m about to make your lives SO much easier! I just know that by the end of this six part series, you’re going to be a marketing MASTER.

It’s time to stop the madness and get your marketing game on point, the easy way.

If you’re reading this, I’m guessing that you’re aware by now that the ol’ spaghetti strategy is hit or miss.

Just throwing whatever you can out there and praying that something sticks, lands, comes close, gives you a renewed sense of purpose, encourages you to stop going straight to bed after eating 4 brownies… yeah, you know what I’m talking about.

That’s why over the next five weeks, I’m going to be sharing the system that I use to simplify marketing. It helps me make more genuine connections, with people who actually want to connect, WHILE being in alignment and doing the stuff I actually WANT to be doing.

Sounds too good to be true?  I promise, it’s not.  And you can do it, too. It still requires work but it doesn’t have to be a struggle.

My goal is to help you lessen the overwhelm, stress and confusion by taking you through RECEDE – my signature marketing based system.

Lemme break that down. It’s Reach, Educate, Convert, Enroll, Deliver and Evaluate.

Today, we’re gonna talk REACH.

What do I mean by reach?  In a nutshell, it boils down to how many people you need to get your message out to in order to reach your income goals AND how you’re going to do it.

Knowing your numbers is one of the most vital pieces in the marketing puzzle and it’s the perfect place to start.

Basically, we reverse engineer from your income goal to find out how many of what product or service you need to be selling.  (Grab a copy of my free business planner here for a complete breakdown on how to get your specific numbers and put this into action!)

Next, we take that info and, factoring in your actual strengths and interests, choose a marketing method that you *gasp* actually ENJOY that will reach the necessary number of people.  This could look like:

Networking Events
Online Marketing
 
(Facebook, Instagram, Pinterest, etc)
Referral Partners
Talks/ Workshops/ Classes

And we  ALWAYS work with email marketing. Why? Because no matter what, you OWN your email list.  People want to be on it (if they didn’t they would unsubscribe, which is totally okay, too) and that in itself filters out so much noise.

So, go ahead and download my free business planner PDF RIGHT HERE (don’t stress, it opens in a different tab) because there’s a space for you to write this all down and keep track. Unless you prefer writing your important business plans on little scraps of paper and post-it notes that you’ll never be able to find again…

Stay tuned for Part 2 of my Marketing Essentials series! We’ll be talking about how you EDUCATE your audience!

I want to make sure that if you have questions on any of this, you get the support that you need!  Simply email me at kristi.d.rae@gmail.com and I’ll answer you ASAP so you can implement this stuff and get your show on the road!

Cheers!

 

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