The Seinfeld Strategy

The Seinfeld Strategy

The Seinfeld Strategy

Hold on to your hats, folks, I’m about to blow the roof off one of the best kept secrets in business!

I hope you aren’t offended by the C word – it’s not a word that successful people take lightly. Are you ready for this? Alright, here goes…

Consistency.  Ta-Da!

Whaaat? That’s not a secret?  Then why do so few people practice it?

Also, you might be curious as to why am I choosing to use my one blog post this week on such a riveting topic.  The simple answer is because it’s IMPORTANT, you guys!

If you want results in your business, you need to be consistent.  Unfortunately, it’s not something that you can sit on the fence with – like how I try to tell myself that I sometimes consistently exercise – either you are you aren’t consistent.

So, I know a few burning questions on everyone’s mind must obviously be:

  1. What does consistency look like?
  2. How do you develop this business propelling skill?
  3. How can it benefit your business?

I read a story about a young comedian that had the opportunity to seek advice, on how to improve his act, from Jerry Seinfeld – a man that has amassed hundreds of millions of dollars through the business of comedy.

He told the young man that if he wanted to get better he had to practice and write EVERY DAY.  He told him to go get a year-long calendar and hang it on his wall.  Every day that he practiced honing his craft he was to put an X on the calendar.  You know what he told him next? 

He said when you do it for a few days in a row, it creates a chain, the only thing you need to do is NOT break the chain. 

The “Seinfeld Strategy” is born.

Show up EVERY SINGLE DAY.  I’ve said it before and I will most certainly say it time and time again, one percent daily improvement, guys.  In just over three months, that’s one hundred percent better than you are today.  Can you even IMAGINE what that will do for you?

The outcome is exponential.  Your clientele sees it, your colleagues see it, YOU see it as your skills improve and your fears lessen.

Your results will directly reflect your consistency. 

For instance, by sometimes consistently exercising I get the results you would imagine from only doing the work part time. I feel pretty good and then I go eat a donut because I don’t see my six pack, like, right now.

If I just showed up each day and improved by one measly percent daily, I could have reached my goal ages ago. By only showing up when I feel inspired or motivated, I am virtually starting from scratch, each and every time.  Boo-urns.

Build this habit.  I cannot stress this enough. Find someone to help you stay accountable – a friend, a colleague, your dog, whomever.

Just keep showing up.

What To Do When Someone Unsubscribes

What To Do When Someone Unsubscribes

What To Do When Someone Unsubscribes


It happened.  Someone hit the dreaded unsubscribe button.

You’re suddenly (re)questioning EVERYTHING about your business because someone didn’t like what you were putting out there.

Here’s my best advice on what to do about it…

*Change absolutely everything you’ve been doing and work super hard to accommodate the unsubscriber. (*dripping with sarcasm)

Seriously though…

Say “Thank you. Next!”

There is so much NOISE out there and the fact that they were intrigued enough to check you out in the first place says something about what you’re up to so be thankful for it.

It’s okay if people don’t resonate with what you have to say.

In fact, it’s kinda important that some don’t. If you want to find your dream clients, I ENCOURAGE you to polarize your audience!

That means STOP TRYING TO MAKE EVERYONE HAPPY. It won’t happen and, in the end, you’re giving away valuable time and energy to people that were never going to buy from you anyway.

More often than not, it’s not about you.  It’s about what the client needs and where they’re at in their own journey. 

They aren’t hitting that unsubscribe button to punish you.  They’re clearing shit that isn’t helping them get what they need at that specific time.  We should applaud that. (And possibly take a look at what you could clear from your own inbox that isn’t currently serving you?)

Focus on the tens, hundreds or thousands that DO want and need what you’re offering.

Show up as YOU, continue to add value and the next time someone hits the unsubscribe button remember to take a second to say “Thank you. Next!”.