Here we go, guys! Part two of my marketing series.
Last week we talked about your reach (if you missed that go here to get caught up because, as systems go, we like to do things in order).
Today we are talking about EDUCATING your peeps (I don’t know if I’ve ever used that word before…) so if you’re feeling stuck in your marketing, aren’t sure how it all works or even just need a refresher, read on to take your marketing to the next level.
I’ve said it before and I’ll say it again, remember that we’re working with a SYSTEM and systems love ORDER. Our order looks like this…
Now that you know HOW MANY people you need to reach and HOW you’re going to reach them, you need to let them know that they can trust you. You do that by educating and offering value.
You know when you see people coming up to your door and you know they’re trying to sell you something so you just stand really still until they stop ringing the doorbell?
You don’t want to be the person ringing the bell and you sure as hell don’t want to force someone to play statue on their own turf.
People have to trust you if they’re going to buy from you. Show them why YOU’RE the one they should trust.
Educating your audience can be done in so many ways. Let’s look at just a few of them:
- A value packed social media post where you solve a problem
- Offer a webinar or masterclass that outlines your process or gives key steps
- Host a fun make and take party if you sell products
- Email them or private message them about a similar experience and how you solved it
- Share a piece of your program or offer for FREE
- Valuable connections or resources to help them in their journey
Whatever it is, make sure that you are offering value and a solution to something that your client struggles with, is interested in or just generally needs more information on.
When you show them that they can get results with the information or EDUCATION you provide, their trust in you increases exponentially and that makes them interested in your product.
This is short and sweet but I think you get the point. Just to recap, though, market the VALUE of your business by educating them. The End.
As always, if you need support or have a question on any of this, hit me up here firstname.lastname@example.org.