Marketing Essentials - Reach (1/6)
Buckle up folks!
I’m about to make your lives SO much easier! I just know that by the end of this six part series, you’re going to be a marketing MASTER.
It’s time to stop the madness and get your marketing game on point, the easy way.
If you’re reading this, I’m guessing that you’re aware by now that the ol’ spaghetti strategy is hit or miss.
Just throwing whatever you can out there and praying that something sticks, lands, comes close, gives you a renewed sense of purpose, encourages you to stop going straight to bed after eating 4 brownies… yeah, you know what I’m talking about.
That’s why over the next five weeks, I’m going to be sharing the system that I use to simplify marketing. It helps me make more genuine connections, with people who actually want to connect, WHILE being in alignment and doing the stuff I actually WANT to be doing.
Sounds too good to be true? I promise, it’s not. And you can do it, too. It still requires work but it doesn’t have to be a struggle.
My goal is to help you lessen the overwhelm, stress and confusion by taking you through RECEDE – my signature marketing based system.
Lemme break that down. It’s Reach, Educate, Convert, Enroll, Deliver and Evaluate.
Today, we’re gonna talk REACH.
What do I mean by reach? In a nutshell, it boils down to how many people you need to get your message out to in order to reach your income goals AND how you’re going to do it.
Knowing your numbers is one of the most vital pieces in the marketing puzzle and it’s the perfect place to start.
Basically, we reverse engineer from your income goal to find out how many of what product or service you need to be selling. (Grab a copy of my free business planner here for a complete breakdown on how to get your specific numbers and put this into action!)
Next, we take that info and, factoring in your actual strengths and interests, choose a marketing method that you *gasp* actually ENJOY that will reach the necessary number of people. This could look like:
Online Marketing (Facebook, Instagram, Pinterest, etc)
Talks/ Workshops/ Classes
And we ALWAYS work with email marketing. Why? Because no matter what, you OWN your email list. People want to be on it (if they didn’t they would unsubscribe, which is totally okay, too) and that in itself filters out so much noise.
So, go ahead and download my free business planner PDF RIGHT HERE (don’t stress, it opens in a different tab) because there’s a space for you to write this all down and keep track. Unless you prefer writing your important business plans on little scraps of paper and post-it notes that you’ll never be able to find again…
Stay tuned for Part 2 of my Marketing Essentials series! We’ll be talking about how you EDUCATE your audience!
I want to make sure that if you have questions on any of this, you get the support that you need! Simply email me at firstname.lastname@example.org and I’ll answer you ASAP so you can implement this stuff and get your show on the road!