What To Do When Someone Unsubscribes


It happened.  Someone hit the dreaded unsubscribe button.

You’re suddenly (re)questioning EVERYTHING about your business because someone didn’t like what you were putting out there.

Here’s my best advice on what to do about it…

*Change absolutely everything you’ve been doing and work super hard to accommodate the unsubscriber. (*dripping with sarcasm)

Seriously though…

Say “Thank you. Next!”

There is so much NOISE out there and the fact that they were intrigued enough to check you out in the first place says something about what you’re up to so be thankful for it.

It’s okay if people don’t resonate with what you have to say.

In fact, it’s kinda important that some don’t. If you want to find your dream clients, I ENCOURAGE you to polarize your audience!

That means STOP TRYING TO MAKE EVERYONE HAPPY. It won’t happen and, in the end, you’re giving away valuable time and energy to people that were never going to buy from you anyway.

More often than not, it’s not about you.  It’s about what the client needs and where they’re at in their own journey. 

They aren’t hitting that unsubscribe button to punish you.  They’re clearing shit that isn’t helping them get what they need at that specific time.  We should applaud that. (And possibly take a look at what you could clear from your own inbox that isn’t currently serving you?)

Focus on the tens, hundreds or thousands that DO want and need what you’re offering.

Show up as YOU, continue to add value and the next time someone hits the unsubscribe button remember to take a second to say “Thank you. Next!”. 


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